Who we are, why we were built, and how we stand by the millions of sports fans across Bangladesh — this is our story.
Abc678 is an online Sports Betting platform built for sports fans in Bangladesh. Our goal is simple — to give people in this country a safe, easy, fully Bengali betting experience. More than just a website, abc678 is a community where cricket, football, and sports fans of all kinds come together.
Our team includes technology specialists, sports analysts, and customer service representatives who work every day to improve your experience. At the heart of every decision abc678 makes is you — our user.
Many people in Bangladesh have doubts about online betting — whether a platform can be trusted, whether payments will come through, whether their data is safe. abc678 answers all of these questions through transparency and action. Millions of users place their trust in us every day, and honoring that trust is our greatest responsibility.
To give every sports fan in Bangladesh a safe and enjoyable betting experience.
To become the most trusted and user-friendly Sports Betting platform in South Asia.
Transparency, honesty, and responsibility — these are the three values we work by every day.
A lively, friendly betting community of millions of sports fans across Bangladesh.
Every feature has been built with Bangladeshi users in mind.
The entire abc678 platform runs in Bengali — from registration and placing bets to checking results and reaching support. Everything is in your mother tongue. No more navigating English-only websites.
Deposit and withdraw easily with bKash, Nagad, or Rocket. No bank account or credit card needed. Built with everyday Bangladeshis in mind.
Odds update in real time throughout every match. Make the right call at the right moment and get more out of every game. Live betting is available for cricket, football, tennis, and more.
Abc678 uses international-grade SSL encryption and firewall technology. Your personal data and transaction history are kept under the highest level of security.
Before every match, our expert team analyzes pitch reports, team statistics, and weather conditions to help you make the right call.
From welcome bonuses to seasonal offers, abc678 runs regular rewards for both new and existing members. Check the promotions page.
Abc678 started with a simple idea — Bangladeshis love cricket and football, but there was no easy Bengali betting platform built for them. abc678 was created to fill exactly that gap.
It started small — a group of tech enthusiasts and sports fans building something together. Over time, by earning the trust of our users one step at a time, abc678 has grown into one of the most popular online betting platforms in Bangladesh.
At every step, we've built around what our users asked for — new features, a better payment system, Bengali-language customer support. All of it came from you.
Abc678 launched with a small team, focused squarely on cricket betting and a clean, easy Bengali interface.
Following the integration of bKash and Nagad, our user base tripled. Reaching people across Bangladesh became that much easier.
Betting markets for football, tennis, and badminton were added alongside cricket. The launch of live betting generated an overwhelming response.
A dedicated support team was formed to provide round-the-clock assistance in Bangla. Live Chat and phone support went live.
Registered users surpassed 500,000. abc678 was recognised as one of the leading betting platforms in Bangladesh.
The mobile app has been upgraded with more sports markets and advanced analysis tools added. abc678 keeps getting stronger.
These are the principles we stand by in every decision we make.
Abc678 has no hidden charges or fine print. Odds, payments, bonuses — everything is presented with full transparency. We believe honesty is what builds lasting relationships.
Your personal information and funds are protected by international-grade encryption and cybersecurity standards. We never share your data with any third party.
Abc678 believes betting is for entertainment, not addiction. We give users the tools to set limits and self-exclude whenever they need to.
We continuously leverage new technology to make the platform faster, smarter, and more user-friendly.
Abc678 is more than a platform — it's a community. We talk to our users, listen to their feedback, and grow together.
Every decision we make is made with our users in mind. Whatever comes up, day or night, we're here for you.
Behind abc678 is a team of dedicated professionals.
Founder & CEO
Rafi built abc678 out of a deep passion for technology and sport, bringing 10 years of fintech experience to the platform.
Chief Technology Officer
Nafisa oversees the security and performance of the platform, bringing specialist expertise in cybersecurity.
Sports Analyst
With deep expertise in cricket and football, Tareq delivers daily analysis and insights for our users.
Head of Customer Service
Sumaiya heads our 24/7 Bengali support team, with a focus on resolving user issues quickly and effectively.
Bangladesh is a nation that lives and breathes sport. Cricket here is more than a game — it's passion. When the national team takes the field, the whole country feels it together. abc678 turns that passion up a notch, giving you the chance to back your favourite team while putting your own analysis and predictions to the test.
We understand that many people in Bangladesh are still not fully comfortable with online payments. That's why abc678 built its payment system around the apps Bangladeshis already know and trust — bKash, Nagad, and Rocket. With millions of users relying on these apps every day, transacting on abc678 feels just as familiar.
Abc678's betting tips section is updated daily with expert analysis. From cricket pitch reports and football team form to tennis court performance — the insights are refreshed regularly and useful for everyone, whether you're a casual bettor or a seasoned analyst.
Abc678 is committed to responsible betting. We never want any of our users to bet beyond their means or develop unhealthy habits. That's why the platform offers tools to set betting limits, take a cooling-off period, or step away entirely whenever you need to.
Our customer support team is made up of genuine Bangladeshi professionals who understand your language and your concerns. Whether it's 3 in the morning, you can count on us in Live Chat. That's the abc678 promise.
Join hundreds of thousands of sports fans across Bangladesh and start betting on your favourite sport. Registration takes just a few minutes.